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Daily active users (DAU) is a key metric you should follow when you’re in the SaaS business. 
              It is a number of unique users who have interacted with a platform or service at least once within a 24-hour period.
              When DAU is high, it can be a great sign. 
              It’s evidence that your users are using your product and more users are signing on. 
              If your DAU number is starting to fall, you could be on the verge of churn.

Monthly active users (MAU) are the number of unique users who engage with a product or a website within the last month.
                MAU Reflects user growth and business health
      However, MAU may not reflect real user activity due to its long-term nature

Stickiness measures the ratio of DAU to MAU. 
              Stickiness is a measure of how often users engage with a platform or application on a daily basis compared to how often they engage with it on a monthly basis. 
              A high stickiness ratio indicates that users are highly engaged with the platform and use it regularly.
              

Weekly active users (WAU) measures the number of unique users who have interacted with a platform or service at least once within a seven-day period.
              WAU is a useful metric for measuring mid-term changes in user engagement and can help identify trends and patterns over a longer period of time.
              

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